BLICK FOOD HATERS CLUB
BY NAÏMA STARK & CHLOÉ LAMBELET
Our idea was to create a unique concept using hater food and inviting them into a rage room. We have observed that many people have foods that they hate or avoid at all costs. It can elicit strong emotional reactions, ranging from simple aversion to outright anger.
We thought it would be interesting to explore these negative emotions by confronting them in a positive way. This is how the “Blick Food Haters Club” was born and to invite these members to a rage room specially designed for this experience. Participants would thus have the opportunity to channel their frustration and anger towards these foods by physically destroying them in a controlled and secure environment.